Festive seasons are a quite common occasions in our multi cultured country. Whether it’s Corporate items for New Years, Holi, Diwali or Christmas everything is presented with much enthusiasm. Along with the festive siesta come a lot of obligations. Presents hold a pivotal position during such events.
Gifting has emerged as a fad, not just for domestic purposes but also at corporate associations corporate gifts. Corporate gifting is one such trend that appears to be at a skyrocketing high these times. With a boom in this sector, gifting utility items at affordable prices appears to be the key goal.
A smart amalgamation of aesthetic and utility items has emerged so as to strengthen a company’s connection with its clients and employees without spending a fortune. The trend has witnessed an upsurge in the last few years and according to industry insiders.
Customers these days are deciding for assorted items at easy prices. They are looking for products that are exclusive and superior quality. Corporate companies are shying away from gifting traditional items such as diaries and small electric appliances as earlier to modern-day as well as niche pieces. This pattern has been picked upward by the non corporate consumers as well.
Utensils and kitchen appliances have taken a backseat while, modern art, present hinders, leather storage items and other such products seem to be to stay demand. Along with the shift in giving trends, e- commerce has also picked up speed and it is on a constant rise. Inside the Indian market, today maximum corporate gifting takes place through this medium. With the prospective client of growing demand through the season, lifestyle luxury companies, silverware manufacturers and importers of glassware and porcelain are going all out there to woo the corporates.
Intriguingly, people in the business say that of the Rs 1, 000 crore blown up on corporate gifts, the pharmaceutical industry contributes almost Rs 600 crore (Rs 6th billion). Among the other big spenders are the IT and FMCG companies.
The pattern is no longer limited to the company’s partners and associates. They have also become a way to encourage employees. Easy availability of durable products at competitive prices has also added shine to this season.
Company gifts are now traditional and even expected. Corporate gifts should express gratitude and be tangible tokens of gratitude with a lasting shelf life. Companies need to make sure the gifts they are giving send the right message and are valued by their recipients.
There are certain steps to ensure an efficient gifting season. Staying on trend is a significant deal. If you are trending, you are saleable. Personalization has become a key feature these days. Every single corporate wishes to add brand value to its gifts by customizing and adding a personal touch to it. Also business surprise baskets are very a trend these days. Various gifts are always desired. A give attention to the customer is necessary as working as per your clients needs you gain more credibility. Making a statement is important.
Corporate items should emphasize the values of the organization and signify appropriate feelings of understanding towards the recipient. The memorable presentation is really as important as the gift idea itself.